Last month, I worked on a marketing campaign for a very amazing and energetic woman in her late thirties. She works as a personality coach and claims a pretty established reputation in her domain. Her energy is so charming; my work calls would stretch endlessly. …
I am often asked — Why do I call myself a storyteller? (Read: Aren’t you a copywriter?)
Here’s why — copy will work only when it’s telling a tale.
If I look at it in any light and from any distance — One thing I can point out clear and…
I am writing copy for eight years now. Playing with words all day — Can’t get better. Right?
So I thought — until one day!
Until the day, I realized the power of written words.
It was the month of May, just like this. The year — 2018.